Should my employees be on LinkedIn?

Should my employees be on LinkedIn?

Yes. The questions posed to me was "Why do I want my employees on LinkedIn? Won't they just get poached?" Well yes. It's possible. Your employees might not choose to stay with you for the term of their natural lives. But, the benefits of having your employees on...

Social Media and Adults: Time to dial it down

Social Media and Adults: Time to dial it down

Maggie Dent the author shared an article last month by a Dr Meeker titled “Social Media and Teens: Time to Dial it Down.” Now I need to state up front that unlike Dr Meeker I am not a paediatrician and unlike Maggie Dent I’m not an authority on children. Also unlike...

Positively Social is what exactly?

Positively Social is what exactly?

The dictionary definition of social and/or sociable is "willing to talk and engage in activities with other people." So basically, positively social is about utilising your platforms, BOTH traditional and digital, to have a conversation. It is about owning your space,...

Things to think about when briefing your agency

Things to think about when briefing your agency

“Can you tell me how much it costs for you to sort out our digital?" We get this question a lot – both from big and small brands, so we put this guide together to help you provide a brief that defines what it is you want from your social...

What does your brand stand for?

What does your brand stand for?

There was an online discussion on a brand’s page recently where somebody noted “not sure the political issues of the day should be part of your brand.” I’ll be honest – since we were talking about equality, a fundamental human right, I took issue with it being deemed...

Why #celebratingwomen matters

Why #celebratingwomen matters

Kirstin Ferguson is one of those women that look they have it all together.  More irritatingly, she is probably one of those women that actually have it all together.  And I loved her on sight. Kirstin was inspired to start the project because she was sick of the way...

Social media, customer service and loving your brand stupid

Social media, customer service and loving your brand stupid

Whether or not you like it, your most important customer service touch-points in 2017 are your social platforms. Quite simply, social media platforms force brands to behave well. A simple case scenario: Buying jeans. You go into a shop. You buy a pair of jeans. You...

Why do I do what I do?

Why do I do what I do?

Since I was little I always wanted to write, to communicate stories, not just fictional ones but ones that made sense of the world that I actually lived in. Retrospectively, so many of those stories that I lived, weren’t enough. They didn’t satisfy the urge in me to...

Schools and social media

Schools and social media

It's a mystery to me why schools are bothering to teach children about the benefits and dangers of social media when the majority of schools are not modelling positive, proactive social behaviours on their own platforms. A lot of school social platforms are run by...

What do aged care and pet hotels have in common?

What do aged care and pet hotels have in common?

And no, it's not the food. You cynics! Quite simply, they are both highly emotional investments where cost is rarely the deciding factor. It is the placing of a loved one into qualified care for a period of time. You want to know that they are being looked after...